Ben Goddard (born 1942 in Idaho) is a founding partner of the public affairs firm Goddard Gunster.[1] He is widely regarded as the godfather of issue advocacy advertising and is credited with creating the genre of national issue advocacy advertising with the Harry & Louise campaign in the early 1990s.[2]
Career and accomplishments
He was president of the International Association of Political Consultants,[3][not in citation given] and was a featured columnist in The Hill newspaper.[4] Titled “On Message,” his column reviews and comments on campaign message and strategy.[5]
Notable Goddard campaigns include Harry & Louise, the Pacific Life Whales, and Prop 187 in California. According to the Goddard Gunster website,[6] Goddard has received dozens of awards for creativity, including a television Emmy, and his commercials are part of the Smithsonian Institution permanent collection.[7]
https://en.m.wikipedia.org/wiki/Ben_Goddard
